Marketing Strategies Employed by Record Companies

There are two main marketing methods, although the traditional methods originally used to promote new albums have been overtaken by the massive rise of the Internet within the past 10 years. Such traditional methods include advertising through interviews with the Press, radio, television and advertising in general.
Various forms of promotion used throughout the Internet include advertising on music based websites such as MySpace and other social sites such as Facebook, and on various music apps such as Spotify and iTunes.
Websites such as Youtube also allow bands to create Vlogs to keep their fans updated and this allows a much more direct connection between the band and its fans, yet again helping their awareness.

Many record labels now try to take a cut of money from gigs & merchandising as physical record sales are rapidly decreasing. This would help market the band more as UK top 40 charts would have to change to accommodate for gig sales as well as record sales.

Record labels also employ pluggers who help get the band known through various media outlets such as radio & magazines.