Thursday 23 September 2010

Give It All - Rise Against: Music Video Analysis


'Give It All' by Rise Against is the bands third single, and the first off their third album 'Siren Song of the Counter Culture'. The song itself is relatively short and of the Punk Rock genre and the video features the band members playing in a subway carriage in a small mosh pit. The whole theme of the video & song is living life to its full potential, and the narrative of the video reflects this (band playing in subway signifies peoples daily routines, narrative portrays office members going out at night and posting inspirational messages everywhere).

This music video is influential to me as, with the other two videos analysed, the syncing is spot on & the editing is done in accordance with the actual tempo and structure of the song (e.g. around 58 seconds in, when the lyrics are 'for far too long these voices', the video itself shows a car with the bumper sticker 'Four More Years' and at about 2 minutes in, it shows the same car but vandalised with the sticker 'ONE MORE MONTH' and the music stops in time with the camera pan to emphasise the effect).

Alongside the editing, the story the video portrays is also influential. It features a group of office employees going out and pasting controversial messages on billboards, such as drawing plastic surgery lines on an advertisement with a model on it. This is typical of the punk rock genre - rebellious, although this is more anti-government than anti-establishment. This relates to our planned music video as Rise Against are standing up against their government and fighting for what they believe in, lyrically similar to our chosen song (our song talks about English pride and typical English life, but in an ironic sarcastic way).

No comments:

Post a Comment