Context
The music video I am analysing is a music video to Hadouken!’s ‘That Boy That Girl’ – one of the bands first singles & music videos. At the time of release Hadouken! weren’t as well known as they are now, so this video helped boost their fan base and become more recognised across the world (‘That Boy That Girl’ is Hadouken!’s most viewed Youtube video.).
Hadouken! themselves are a Grime/Indie/Electronica/Rock band that is popular among the ‘Scene’ culture – people who tend to listen to unusual music genres and dress in bright over the top clothing. Appropriately, the band are wearing brightly coloured clothing & the mise-en-scene is paper cut-outs of them in a handmade multi-coloured box.

Camera Work & Editing
The music video begins with an establishing shot of the box, starting at exactly the same time as the music. The box begins to rotate and the cardboard cut-out speakers visualize the music that has started with the ‘swooping’ bass. The editing makes great use of stop motion & CGI, blending both perfectly throughout the video to give the sense that the band are actually cut-outs playing in a small decorated box.
The camera zooms into the box as the lyrics begin, and syncs up with the vocalist who have just appeared via stop motion into the box. The close-up shot of the singer combined with the crescendo of the music helps create a startling intro that takes the viewer by surprise and gives the band an In-Your-Face attitude that the Grime music genre is known for.
When the song reaches the chorus, the camera shots speed up a lot more in transition and quickly cut and alternate between midshots of the singer, guitarist, drummer and keyboardist and a master shot of all of them, which is appropriately in sync with the tempo of the song. This also makes great use of the stop motion involved; none of the band actually walk around, the stop motion simply moves them to other areas of the box. This gives an interesting effect that isn’t common in most music videos.
The editing as a whole is perfect – all the lip syncing & instrument syncing is spot on despite the fact it’s done mostly in stop motion – a editing that isn’t by any means.
During the first breakdown, the camera returns to its original establishing shot of the box rotating, reminding the viewer of the location, should they have forgotten. In addition to this, the guitarist and singer are layered onto the back drop and given a blur filter. This connects well with the breakdown itself as the vocals are slightly distorted and distant & the guitar almost non existent.

Mise-en-Scene
As mentioned earlier, the band are well known within the Scene culture, and this has clearly heavily influenced the mise-en-scene and costumes used in the video. The band members – most notably the vocalist are all wearing scene clothing (brightly coloured hoodies, t-shirts, baseball caps) and the box has a constantly changing background consisting mainly of the bands logo or simply ‘H!’ in various colours. The box itself could also be seen as a miniature stage for the bands miniature cut-outs.

Narrative & Representation

The whole video is purely band based, with no side narrative at all. This is a good tactic as this single was primarily used to promote the bands awareness and help kick-start their career, and so making a music video with just the band involved is a smart move because it allows viewers to recognise who the music is coming from. The band is trying to sell themselves as a whole new genre, because they've combined their Grime influences with other genres that appeal to a culture that Grime isn't that well known to, thus helping their tactic of trying to be something different.