Wednesday 15 September 2010

Magazine Advert Analysis - Mumford & Sons; Sigh No More

This advert is extremely basic in design: Limited colours and barely any text. The advert covers the entire back page of a magazine - which is costly to use, so this signifies the bands popularity. Also, a back cover of a magazine is almost always seen, so the fact that the albums cover is the largest item on the advert, is a smart move, as this makes it even more noticeable.
Alongside the centered album artwork, the bands name is printed in large font above the artwork, and the text 'THE ALBUM - OUT NOW' beneath it, using the same font as the one used on the album cover. This helps the reinforce the simple design of the advert.
The only other items on the advert are in both bottom corners - still noticeable but out of the way of the main promotion. This is the bands recording label and an award for album of the year - signifying their success to the viewer of the advert.
Overall the whole design is incredibly simplistic and stripped back, not following conventions. This helps make the advert stand out amongst others.

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