Monday 29 November 2010

Creating the Digipak - Step One


It's important that the Digipak relates to the band and the song, hence why in London, we took photos of London Landmarks and can also get stills from the video to use on the cover. To fit with the typography and posterized images in the video, we thought it would be fitting to use the same idea for the overall theme of the digipak.
First of all though, we have to make a logo that suits the bands style.



Here is a snippet of the band logo I created in Photoshop CS3. The image size is 5000x5000 so that quality won't be an issue on the final Digipak design. The logo is meant to simplistic yet effective, going with the overall posterized feel. Obviously the outline of the man in replace of the I is meant to represent 'Andy' - just a design feature to make the logo more interesting.
I had to obtain a copyright free image and literally 'cut out' the man to give the effect of his presence actually being missing, which was more complex than I anticipated.

The rest of the Cover will feature a photo of the band members, and the song title underneath 'The Way We're Made (Made In England)' in the same font.

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