After looking at the viewing figures for various music channels such as Scuzz, Kerrang, MTV, Kiss etc., we have decided that the best music channel for playing our video & promoting the band would be MTV Hits.
We have decided this as MTV has the best daily & weekly viewing figures as opposed to other music channels, and our band fits the genre of the channel.
MTV Hits
MTV Hits, and all other branches of MTV, as well as various other channels such as Nickolodeon & Comedy Central, are owned by Viacom, the fourth largest media conglomerate in the world.
from Wikipedia: MTV Hits is a digital television channel in the UK, Ireland, France, Scandinavia, Romania, Israel, Austria, Poland, Germany and the Benelux region. MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed zones (such as 'Urban Beats' and 'Spanking New Music'). The channel launched on 1 May 2001, replacing MTV Extra.
From this excerpt you can see how MTV Hits is a lot more music orientated than MTV, which actually doesn't play many music videos at all anymore. MTV may have the highest viewing figures for music channels, overall it has a very low viewing figure total, in comparison with other TV channels, showing the decline of music channels since the 90s. The reason for channels such as this with low viewing figures not going out of business is due to companies such as Viacom, who own multiple stations at once, funding each station appropriately.
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