Chosen Channel For Music Video Production

After looking at the viewing figures for various music channels such as Scuzz, Kerrang, MTV, Kiss etc., we have decided that the best music channel for playing our video & promoting the band would be MTV Hits.
We have decided this as MTV has the best daily & weekly viewing figures as opposed to other music channels, and our band fits the genre of the channel.

MTV Hits

MTV Hits, and all other branches of MTV, as well as various other channels such as Nickolodeon & Comedy Central, are owned by Viacom, the fourth largest media conglomerate in the world.

from Wikipedia: MTV Hits is a digital television channel in the UK, Ireland, France, Scandinavia, Romania, Israel, Austria, Poland, Germany and the Benelux region. MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed zones (such as 'Urban Beats' and 'Spanking New Music'). The channel launched on 1 May 2001, replacing MTV Extra.

From this excerpt you can see how MTV Hits is a lot more music orientated than MTV, which actually doesn't play many music videos at all anymore. MTV may have the highest viewing figures for music channels, overall it has a very low viewing figure total, in comparison with other TV channels, showing the decline of music channels since the 90s. The reason for channels such as this with low viewing figures not going out of business is due to companies such as Viacom, who own multiple stations at once, funding each station appropriately.

Pitches Presented To The Class

Pitch 1

• Typography
  


• Random CGI (posterized)
  


• Band Performance
  


• Transitions
  


• Time Lapse of cars
  


• Slow motion singing
  


• London – most well known places
  


• Lyrics written on body - arms
  

Pitch 2

• Band performance
  


• Unknown location
  


• Narrative – growing up in England
  


• Empty hall (big)
  


• Posters of British Propaganda on walls
  


• Blacked out room

After presenting our pitches to the class and listening to their feedback and advice, every one preferred pitch one to pitch two, which is also what us as a group preferred. Amongst suggestions offered by our class, people agreed it might be good to mix in a more gritty and 'realistic' representation of England; not just the cliche, typical tourist representation of England. Another suggestion was to simply add the British Propaganda posters from pitch two and integrate them into the band performance in pitch one.Everyone liked the demo of typography done by Matt, although thought it would be best used only in small segments throughout the video, rather than have one large segment of it.

This is the questionnaire that we will be using to get results from a wide range of people and audiences. From the results we obtain, we will be able to produce a better promotional music video that closely follows what the audience believes should be in a Britpop music video.

Mindboard

Mindboard for different ideas, effects and objects to be used in music video. (Click for larger)